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Friday Finds — Learning Objectives, Learner Personas, Marketing Insights

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“A sure way for me to blunt my aliveness, my day-to-day experience of my vitality, is to live in victimhood, blame the weather, blame the traffic. What I notice is, if I stop blaming and I choose to move the locus of control back over here, and I choose to have agency, to be responsible for my experience, not the external world, but to be responsible for my experience, there’s a surge of energy that comes back in the body.”

— Jim Dethmer

I made it back from Auckland with some new Kiwi friends and another destination for my travel list. (Everyone said I have to come back and visit the south island.) To manage the 17 hour time difference, I tried out an app called Time Shifter and it worked well beyond my most optimistic expectations. The app tells you when to get sunlight, caffeine, when to nap, etc. to help you avoid jet lag...and it worked tremendously well for me. It was super easy and the first trip is free - I don't get anything from recommending it, it just works!

As always, thanks for reading.

🎶 What I’m Listening To

Today I'm checking out the "unpolished pop" of SEB who I've noticed from a number of other playlists that I've share here. See what you think?

📰 News & Notes

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

You probably know that I'm a fan of looking for things L&D can 'steal' from marketing. This is a great book by a renowned marketer that I really liked.

"Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life" by Rory Sutherland is a book that argues that unconventional ideas and solutions can be more effective than traditional ones in certain situations. Sutherland suggests that the key to unlocking these unconventional ideas is to approach problems with an open mind, and to be willing to question assumptions and consider alternative perspectives.

He also emphasizes the importance of understanding human behavior and psychology when designing solutions. Ultimately, he us to embrace creativity and experimentation in our work, and to not be afraid to try new approaches and ideas.

Should we list the learning objectives?

Christy Tucker explores the pros and cons of including learning objectives in e-learning courses. On one hand, clearly stating the learning objectives at the beginning of a course can help learners understand what they will be able to accomplish by the end of the course. On the other hand, some argue that listing learning objectives can be dry and unengaging for learners.

Ultimately, she concludes that including learning objectives can be a helpful tool for learners, but it's important to present them in a way that's engaging and motivating. She suggests using a variety of methods, such as storytelling, to make the objectives more interesting and relevant to learners. What is your stance on including the learning objectives in your learning content?

Should instructional designers use ChatGPT?

This Digital Learning Institute article takes a look at using ChatGPT for learning design. Basically, ChatGPT can be used to create personalized learning experiences for students. It can generate quizzes that are tailored to each student's unique needs or provide feedback on writing assignments in real-time.

Of course, there are some limitations and ethical considerations to using AI in education. We need to make sure that we're not just replacing teachers with machines and that we're still providing human interaction and support.

But overall, the article suggests that ChatGPT has the potential to revolutionize learning design and improve student outcomes. So, it's definitely worth exploring how we can use this technology in learning and education in a responsible and effective way.

We need to learn how to connect

Harold Jarche's post about the fact that increasing connections should be a primary business focus of HR and L&D departments is not new, but still as relevant as ever.

Connections increase as people cooperate in networks (not focused on any direct benefits for helping others). Diverse networks can emerge from cooperation that is supported by transparency and openness in getting work done. Basically, better external connections also make a worker more valuable internally. Fostering this perspective will be a huge change from the way many organizations work today.

Are learner personas a useful design tool?

In his blog post, Neil Mosley poses the question, "Are learner personas a useful design tool?" He explores the pros and cons of using learner personas in instructional design. While some argue that learner personas are a valuable tool for creating more personalized and engaging learning experiences, others question their usefulness and suggest that they can be too limiting or even counterproductive. He offers some insightful commentary along the way, so give it a read and let me know what you think about it.

See what others are saying and add your voice to this LinkedIn discussion on learning personas.

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🎧 Podcasts

These are the conversations that caught my ear this week.

🧰 Tech Tools & Tips

If tools are your jam, check out my new Work Smarter newsletter


Role-Play Training: The New Foundation for the Training Industry

An in-depth article on role-play training, by Clark Aldrich

Everyone’s excited about ChatGPT at the moment, just like they were excited about the metaverse a year ago. But where’s the metaverse now? Clark Aldrich, the world’s most experienced designer of educational simulations, suggests that we should focus on role-plays aka scenarios instead because this type of content has been proven to work and will enhance your training like nothing else.

Read his article filled with tons of insights, groundbreaking ideas, and samples, and learn how to create effective role-plays yourself.

🧳 Where’s Mike?

  • Learning & Marketing Conference, June 7-8 Online

If you or your event needs a speaker or workshop that is highly interactive and super practical we should talk.

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