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This week gratitude has taken center stage for me. I'm amazed by the messages of support and wisdom I received after last week. Your kindness is a powerful reminder of the compassion that exists out there beyond our screens. I'd like to invite each of you to pause today and consider the things in your life that you're thankful for. I’m lucky to have so much to be grateful for, and I hope you are too!

Thanks for reading!

📰 News & Notes

Learn Great Copywriting in 76 Minutes

Writing well is a superpower. Fact. And this video? It's gold dust. Grab a coffee. Find an hour. And watch it. You'll thank me later.

Here's the gist. Great copy boils down to 3 things:

• Can you see it?

• Can you prove it?

• Is it different?

Harry Dry breaks it all down. With examples that'll make you go "Aha!"

• No fluff.

• No jargon.

• Just solid gold nuggets.

By the end, you'll be writing copy that sticks like glue. Trust me, this is the real deal.

🎯 Take away: Great copy? It's simple: Make 'em see it Make 'em believe it. Make it different. Do this and watch your words work wonders. Bam. That's the secret sauce.

5 Rare Skills No One Talks About To Become a Successful L&D Pro

Ross Stevenson proposes that to excel in the evolving L&D landscape, professionals need five rare skills: resilience to adapt and thrive amidst changes, strategic thinking to align learning initiatives with business goals, data fluency to harness analytics for informed decisions, marketing savvy to promote learning programs effectively, and technological literacy to leverage new tools and platforms. These skills empower L&D pros to stay ahead of the curve and drive impactful learning experiences.

🎯 Take away: L&D pros who master resilience, strategic thinking, data fluency, marketing, and tech literacy will thrive in the future of learning.

Why forgetting is beneficial

Charan Ranganath says that forgetting isn’t a flaw; it’s a feature. The ability to forget helps us prioritize important information, adapt to new environments, and enhance creativity by allowing our brains to break free from old patterns. By shedding irrelevant memories, we make space for fresh ideas and better decision-making. Embrace forgetfulness – it’s the mind’s way of staying sharp and innovative.

Curious to dive deeper? Charan has a new book out called "Why We Remember" which I've just started and it is really good so far.

🎯 Take away: Forgetting isn't just natural; it's crucial for creativity, adaptability, and prioritizing what truly matters.

🧰 Tech Tools & Tips

If tools are your jam, check out my new Work Smarter newsletter.

🎧 Podcast

This is the conversation that caught my ear this week. Check out previous episodes in the Friday Finds podcast playlist.

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Your Sign to Start a Career as an Instructional Designer 

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🧳 Where’s Mike?

• MyQuest Webinar: How to Create Powerful Visuals to Captivate & Engage Learners, Online, July 31

• SANS Security Awareness: Managing Human Risk Summit 2024, Online, August 1

• Greater Cincinnati ATD, Online, September 4

• DevLearn, Las Vegas, November 5-8

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Friday Finds is an independent publication that I produce in my free time. You can support my work by sharing it with the world, booking an advertising spot, or buying me a coffee.